Smyths Toys

At Smyths Toys Superstores, our mission is to provide customers with an extensive range of high-quality products at the most competitive prices, all delivered through our unique brand of fun! As Europe’s fastest-growing toy retailer, our vision is to keep scaling up our magical retail experience while putting the customer at the center of everything we do.

Our core values focus on absolute ownership. We don't micromanage you; we expect you to put your own stamp on things. We believe a retail store shouldn't just be rows of shelves—it should be "theatre" that comes to life. If you are highly motivated, thrive on fast-paced commercial challenges, you belong here.

About the Role

As a Duty Manager at Smyths Toys, you are responsible for the day-to-day operation and management of your assigned department. You support the Store Manager in the end-to-end operation of a high-volume, fast-paced retail ecosystem. From managing the sales floor energy to processing delivery intakes, you ensure the store runs smoothly in line with company guidelines.

Your goal is clear: maximise sales, develop a rock-star team, and ensure that every customer walking through our doors experiences exceptional, seamless customer service.

Salary: £32,000+ depending on experience

Responsibilities

• Be a Key Leader in Your Store: Deliver and exceed sales targets in your store through effective space planning, impeccable floor presentation, and commercial stock placement.

• Support the Management of KPIs: Assist the Store Manager in achieving key performance indicators including Sales, Stock loss/Shrinkage and Health and Safety compliance.

• Build a High-Performing Team: Recruit, train, roster, and mentor a diverse team of retail professionals. You’ll inspire them to learn our product ranges inside and out and prepare them to tackle our massive peak seasonal trading periods seamlessly.

• Create Store Theatre: Ensure the sales floor delivers an unforgettable, high-energy customer experience, resolving any queries promptly and keeping standards of housekeeping flawless.

• Master the Logistics: Oversee cash handling, daily spot checks on tills, stock control, security protocols, and general back-office administrative compliance.

The Ideal Candidate

• A High-Volume Retail Veteran: You have a proven track record as an Assistant Manager, Duty Manager, Team Leader, or Shift Supervisor in a fast-paced retail environment. You are comfortable leading teams through big crowds and massive stock deliveries.

• Commercially Sharp: You have strong numerical, analytical, and organisational skills. You know how to look at a sales report or a wage spend sheet and make rapid, smart adjustments to protect profits.

• An Inspiring Leader: You lead from the front, coaching your team to take ownership of their own departments. You are highly motivated, ambitious, and bring a "can-do" attitude to work every day.

• Tech-Savvy: Proficient with Microsoft Office and comfortable navigating computerised retail management and stock-control systems.

• Flexible & Resilient: Retail never sleeps. You are fully prepared to work flexible hours, including weekends, late nights, and bank holidays—especially during our legendary peak seasons.

Benefits

• Performance-based bonus package

• 31 days annual leave rising with length of service

• A defined contribution pension scheme up to 7.5% matched contribution 

• Life assurance cover

• 24/7 counselling through our employee assistance programme

• Discount platform

• Financial guidance

• Bike to work scheme

• Generous in-store employee discount

• Enhanced maternity and paternity pay