Smyths Toys

Smyths Toys is one of the world's largest specialty retailers of children's toys. We operate both online, and via our physical retail stores, with hundreds of stores spread across Europe and the UK. We source our product range from an extensive array of UK, European, and international suppliers.
Are you up for the challenge? Then please apply online today!

About the Role

The Website Content & Copywriting Executive will be responsible for creating, editing and managing product content across the company website. Working alongside the webdata team, the role ensures all online content is accurate, SEO-optimised and aligned with brand guidelines.
The role will also support the creation and proofreading of clear, concise product copy for the company’s 300-page toy catalogue, ensuring accuracy and consistency across all content.

Salary: €32,000 - €34,000 depending on experience

Responsibilities

• Write clear, concise product descriptions for the website in accordance with brand guidelines.
• Review, process and upload product content, ensuring accuracy and adherence to brand standards.
• Collaborate with webdata and buying teams to ensure product information is presented to a high standard online.
• Review and optimise product descriptions and key product features where required.
• Create and edit product copy for the annual 300-page toy catalogue to strict deadlines.
• Proofread and review catalogue proof versions to ensure product information is accurate and consistent.
• Proofread and edit website content to maintain a consistent brand tone of voice.
• Provide administrative support and internal reporting where required.

The Ideal Candidate

• 2–3 years’ experience in copywriting or website content creation.
• Proven experience writing product descriptions or marketing copy.
• Strong editing and proofreading skills with exceptional attention to detail.
• Ability to plan, organise and meet deadlines in a fast-paced environment.
• Strong communication and interpersonal skills, with the ability to collaborate across teams.
• Ability to manage multiple tasks and prioritise workload effectively.
• Comfortable working both independently and as part of a wider webdata team.
• Strong organisational and administrative skills.
• Proficiency in Microsoft Office (Word, Excel and PowerPoint).
• Experience working in a retail or e-commerce environment.

Benefits

• An attractive competitive salary and bonus package

• A benefits package inclusive of:

  • 33 Days Annual Leave (inclusive of public holidays)

  • Defined Contribution Pension Scheme

  • Life Assurance Cover

  • Employee Assistance Programme

  • In-store discount

  • Company Maternity and Paternity Payments

  • Special Life-Event Gifts

  • Length of Service Awards

  • Bike to Work Scheme