Smyths Toys

Smyths Toys is one of the world's largest specialty retailers of children's toys. We operate both online, and via our physical retail stores, with hundreds of stores spread across Europe and the UK. We source our product range from an extensive array of UK, European, and international suppliers.

About the Role

Smyths Toys is looking for a Social Media Content Creator to join our Marketing team.

Salary - €34,000

Responsibilities

Key Responsibilities

• Full end-to-end production and analysing of videos. This includes but not limited to; creative ideation, scripting, shooting, editing, publishing content, analysing and reporting.

• Essential to be highly confident performing either side of the camera

• You must live and breathe TikTok! Find and react quickly to trends, sounds, formats, and cultural moments

• Astute knowledge of the platform's best practices

• Guide key stakeholders on content performance and strategy

• Communicate with buyers on what products are needed to be filmed.
  
  

Production & Shooting

• Source products, props, and in-store locations for shoots

• Travel to film content as required

• Shoot high-quality vertical video using mobile

• Highly confident performing in videos.

• Direct colleagues or contributors where needed

Editing & Post-Production

• Experienced CapCut user (or other mobile video editing tool) to edit videos, including captions, text overlays, sound, and pacing

• Optimise edits for retention, hook strength, and platform performance

• Maintain a consistent visual and tonal style

Publishing & Community

• Upload, schedule, and publish content natively on TikTok

• Write captions and apply relevant hashtags and sounds

• Monitor comments and engagement where required

Performance & Reporting

• Track and analyse content performance (views, watch time, engagement, retention)

• Identify patterns in high-performing vs low-performing content

• Report insights and recommendations back to senior stakeholders

The Ideal Candidate

Requirements

• Experience creating and managing social media content – TikTok, Snapchat, Reels, YT Shorts

• Strong video shooting and editing skills (mobile-first mindset essential)

• Comfortable performing either side of the camera

• Deep understanding of social media trends, formats, and algorithm behaviour

• Comfortable working independently and owning projects end-to-end

• Full driving licence (essential)

• Willingness to travel  for filming

Nice to Have

• Experience working in retail, entertainment, or fast-paced consumer brands

• Familiarity with TikTok analytics and reporting tools

• Background in social-first content rather than traditional marketing

Benefits

• A benefits package inclusive of:
  • 33 Days Annual Leave (inclusive of public holidays)
  • Defined Contribution Pension Scheme
  • Life Assurance Cover
  • Employee Assistance Programme
  • In-store discount
  • Company Maternity and Paternity Payments
  • Special Life-Event Gifts
  • Length of Service Awards
  • Bike to Work Scheme