Smyths Toys

Smyths Toys is one of the world's largest specialty retailers of children's toys. We operate both online, and via our physical retail stores, with hundreds of stores spread across Europe and the UK. We source our product range from an extensive array of UK, European, and international suppliers.
Are you up for the challenge? Then please apply online today!

About the Role

Smyths Toys are seeking a Digital Marketing Graduate to join our team. 
Our headquarters in Galway has over 200 employees, with additional offices in Lille and Cologne. We operate over 300 physical retail stores in Ireland, the UK, Germany, France, Austria, Switzerland and the Netherlands, together with a substantial online business in each country.

This role is located at our Head Office in Galway

Salary - €30,000

Responsibilities

• Full end-to-end production and analysing of videos. This includes but not limited to; creative ideation, scripting, shooting, editing, publishing content, analysing and reporting.
• Essential to be highly confident performing either side of the camera
• You must live and breathe TikTok! Find and react quickly to trends, sounds, formats, and cultural moments
• Astute knowledge of the platform's best practices
• Guide key stakeholders on content performance and strategy
• Communicate with buyers on what products are needed to be filmed.

• Production & Shooting

  • Source products, props, and in-store locations for shoots

  • Travel to film content as required

  • Shoot high-quality vertical video using mobile

  • Highly confident performing in videos.

  • Direct colleagues or contributors where needed

• Editing & Post-Production

  • Experienced CapCut user (or other mobile video editing tool) to edit videos, including captions, text overlays, sound, and pacing

  • Optimise edits for retention, hook strength, and platform performance

  • Maintain a consistent visual and tonal style

• Publishing & Community
  • Upload, schedule, and publish content natively on TikTok
  • Write captions and apply relevant hashtags and sounds
  • Monitor comments and engagement where required
• Performance & Reporting
  • Track and analyse content performance (views, watch time, engagement, retention)
  • Identify patterns in high-performing vs low-performing content
  • Report insights and recommendations back to senior stakeholders

The Ideal Candidate

• A recent degree or qualification in a Digital related field.

• Experience creating and managing social media content – TikTok, Snapchat, Reels, YT Shorts

• Strong video shooting and editing skills (mobile-first mindset essential)

• Comfortable performing either side of the camera

• Deep understanding of social media trends, formats, and algorithm behaviour

• Comfortable working independently and owning projects end-to-end
• Full driving licence (essential)
• Willingness to travel for filming

Benefits

• An attractive competitive salary and bonus package

• A benefits package inclusive of:

  • 33 Days Annual Leave (inclusive of public holidays)

  • Defined Contribution Pension Scheme

  • Life Assurance Cover

  • Employee Assistance Programme

  • In-store discount

  • Company Maternity and Paternity Payments

  • Special Life-Event Gifts

  • Length of Service Awards

  • Bike to Work Scheme