Smyths Toys

Smyths Toys is one of the world's largest specialty retailers of children's toys. We operate both online, and via our physical retail stores, with hundreds of stores spread across Europe and the UK. We source our product range from an extensive array of UK, European, and international suppliers.
Are you up for the challenge? Then please apply online today!

About the Role

Smyths Toys are seeking a Digital Marketing Executive to join our team.

This role is located at our Head Office in Galway

Salary: €37,000

Responsibilities

• Google Shopping 

• • Drive high-intent shoppers to individual toy product pages by promoting a wide and frequently changing SKU range across Google Shopping

  • Maximise online sales and CoS limites across core toy, software, outdoor and nursery ranges

  • Ensure strong visibility for bestsellers, new launches, and top toy lines, particularly during peak trading periods (e.g. Christmas, Black Friday, Easter)

  • React quickly to trend-led demand (e.g. viral toys, movie tie-ins) by scaling budgets and prioritising in-stock, high-converting products

  • Use performance data and audience insights to balance always-on activity with promotional bursts while protecting margin

• YouTube Campaign Objectives

• • Build brand awareness and trust with parents, gift buyers, and families through engaging, age-appropriate video content

  • Support key retail moments such as seasonal gifting, new toy launches, and exclusive product drops

  • Reach both parent purchasers and child influencers using contextual, interest-based, and family-safe placements

  • Measure and optimise against metrics such as cost per view, CPM ,  reach, frequency, view rate, watch time. 

• Delivering campaigns whilst meeting deadlines.

• Regular monitoring and reporting across all campaigns.

• Liaising with suppliers, buying & marketing teams ahead of campaigns going live.

• Maintaining the tone of voice for all aspects of the marketing mix company wide.

• Ensuring that you keep within timelines is crucial to a campaign..

• Other marketing duties will be covered as and when needed depending on the time of year and volume of activity.

The Ideal Candidate

• 2-3 years’ experience in the Digital Marketing field along with experience in managing and executing Marketing campaigns across YouTube and Google Shopping within Google Ads platform

• The ability to plan, organise and meet deadlines with quick turnarounds is crucial in this fast paced organisation. 

• Managing relationships to deliver on key business objectives.

• Possess good interpersonal and strong analytical and  communication skills.

• Measuring and reporting to inform digital marketing strategy.

• Organisation skills and attention to details are key. 

• Ability to multitask and prioritise.

• The candidate must be able to work as part of the wider marketing team, and broader team within the business, with our suppliers and also be capable of working independently and on their own initiative.

• Be highly motivated and ambitious, and have an appetite for hard work

Benefits

• An attractive competitive salary and bonus package

• A benefits package inclusive of:

  • 33 Days Annual Leave (inclusive of public holidays)

  • Defined Contribution Pension Scheme

  • Life Assurance Cover

  • Employee Assistance Programme

  • In-store discount

  • Company Maternity and Paternity Payments

  • Special Life-Event Gifts

  • Length of Service Awards

  • Bike to Work Scheme